= Special Education Courses
SPORTS & EVENT MARKETING
Course ID: 0760; Credit: 5.000; Weighted: n;
Locations: LHS,LE,LNE,LSE,LNS,LSW,LNW,LSB,317
Recommended for grades: 10–12
Sports and Event Marketing provides opportunities to explore the basic functions of marketing and the marketing mix (pricing, promotion, product planning, and place/distribution) in the sports and entertainment industries. Topics include an orientation to the industry, event execution, event marketing, and legal aspects/contracts. Students complete a virtual simulation to run their own multi-use stadium while making decisions about concessions, sponsorships, pricing, staffing, and promotions. Students are encouraged to join DECA, a Career and Technical Student Organization with a marketing focus. This course meets CTE or general elective graduation requirements.